Marketing experts have been saying for a long time that video is the new champion of content. Granted, many have been saying that because they want you to buy their video content creation packages, but what do the numbers actually tell us? Is it worth the time and effort learning about video content for social … Continue reading Video Content: is it worth the effort?
Insights
10 important questions to ask a marketing agency before you sign
Congratulations! You've done your research and identified that you need some external help with your marketing. You've contacted a few agencies you found through a Google search, or maybe a friend or colleague has handed you a business card. Whatever the reason you're looking to engage the services of a marketing agency, and however you've … Continue reading 10 important questions to ask a marketing agency before you sign
My Top Small Business & Social Media Podcasts and Blogs
As small business owners and operators, we don’t always have time to search out the newest, greatest blogs or podcasts for insights and inspiration. Thankfully, I have some automation for new sources of business inspiration set up so you don’t have to search! Here are my top small business blogs and podcasts that I use … Continue reading My Top Small Business & Social Media Podcasts and Blogs
Does the new EU General Data Protection Regulation (GDPR) privacy law affect your organisation?
By now, you’ve got a bunch of emails from organisations citing the General Data Protection Regulation (GDPR) as a reason they need you to opt back in to receive their sends. We know you've probably got some questions about what it all means and if you need to prepare for it.
How Can Social Media Help Organic Search?
It's no secret, all your endeavours online can help or hinder how people find your business. So, how does social media help people searching for you on search engines like Google or Bing?
Facebook Wants More Verification
Whether it's because of suggestions it allowed paid fake news to be published and promoted, privacy violations by data companies using its platform, or demands for transparency by users, Facebook has made some changes to how it now runs businesses and advertising.
How to Manage Negative Comments Online
Expert tips to turn angry customers into happy brand advocates by managing negative online comments.